Sunday, January 12, 2025
Creating a Prospect List in Sparkbase

This guide explains how to create and fill prospect lists in Sparkbase to find your ideal customers.
Creating a New List
- Click the [+] button next to "Lists" in the sidebar
- Enter a descriptive name for your list that reflects your target ICP (Ideal Customer Profile)
- Choose whether to start with finding "People" or "Companies"
Finding Prospects
You can build your prospect list in two ways:
Starting with People
When starting with individual prospects, you can filter based on:
- Job Title
- Industries
- Country
- Employee Range
For example, you could find CEOs of manufacturing companies in the Netherlands with 11-200 employees.
Click here for detailed people search instructions
Starting with Companies
There are 4 methods to find companies:
- Google Search Import
- Import companies directly from Google search results
- Google Maps Import
- Find companies by type and geographic location
- CSV Upload
- Upload your own company list (.csv format)
- Required fields: Company name and LinkedIn page/website
- LinkedIn Companies Filter
- Filter by:
- Industry
- Keywords
- Country/Region
- Employee Range
- Filter by:
Using AI Agents for Research
Once you've created your list of companies, you can use AI Agents to conduct deeper research into whether they're a good fit for your proposition:
- Go to the Company tab in your list
- Select "Agentic Research" in the top right corner
- Choose from pre-made research agents or create your own custom agent
Creating a Custom Research Agent
When you need specific information about companies to assess fit:
- In the Agentic Research menu, go to "Research"
- Click "Custom Agent"
- Configure your agent:
- Column Name: Give it a descriptive name (e.g. "ESG Reporting Agent")
- Research Tool: Choose source (company website, Google search, or news)
- Research Schedule: Set frequency (once, daily, weekly, monthly)
- Instructions: Write your research question (e.g. "Does the company website mention ESG reporting?")
- Output Type: Select format (Text, Number, or Yes/No)
Refining Your List
Based on the research results:
- Remove companies that don't fit your criteria
- Make sure to delete associated people when removing companies
- Add remaining prospects to a campaign from the people tab or import them during campaign creation